Study cases Training in the line of work Falcon Farms We brought training within industry to the 21c. The challenges The second US largest fresh flowers distributor needed to train a team of 150 merchandisers across the US in 67 different POS. The organization required an On The Job Training strategy allowing trainees to stay on the job line while improving their capabilities. The solution The project included the design, development and implementation of the TWI methodology. We brought together data collection tools on the point of sale to capture performance gaps and improvements. ToolsJob aids on a physical binder at each POS because devices are not allowed on the selling floor. TrainingIn the line of work to learn by doing. Between 2019 and 2022 we trained 30 field supervisors and more than 300 merchandisers. Performance Observing in the field, analysing in a dashboard. The results A capacity strengthening strategy organized around three axes: The training program became the operation manual for the business. Since its inception in 2019, this training program became a key selling point for Direct Sales Deposit accounts growth.